- In what appears to be an attempt to address growing criticism of its missing business plan, Pajamas Media put out a press release
a couple of days ago. Don't look for it on their webpage, though, it isn't there.
They've taken a couple of guys on board
which is supposed to have "strengthened its advertising and sales
team." The previous strength of PJ Media's "advertising and sales
team", as far as anyone can tell, was zero. So 0+2 = strengthened.
But, here's the weird part. PJ Media's press release says PJ will "run
its corporate office out of the Los Angeles and will drive its sales
and business development programs out of its New York location." Bad grammar aside, here's its NY Office location according to the press release:
Rockefeller Plaza Center - 7th Floor
1230 Avenue of the Americas
New York, New York 10020 USA
212-745-1377
Being a snoopy sort, I Googled the phone number.
...
New York: Accurate Software Rockefeller Center 1230 Avenue of the
Americas, 7th Floor New York, NY 10020 USA Tel: +1 212 745 1377 Fax: +1
917 639 4005. ...
Hmmm. No Pajama Media, but maybe they took over that office. So, I called the number.
RECEPTIONIST PERSON: SJ Enterprises
ME: Hello. May I speak to someone about advertising with Pajamas Media?
RECEPTIONIST PERSON:(Sounding confused) Whaaat?
ME: Is this the Pajamas Media New York office?
RECEPTIONIST PERSON: No.
ME: Is this 212 745 1377?
RECEPTIONIST PERSON: (Wary) Yeaaaah.
ME: So, what does SJ Enterprises do?
RECEPTIONIST PERSON: Wait a minute.
I was then transferred to a machine that said, "You have reached Voice Mail. Please begin speaking after the tone."
Somehow, I think the Pajamas Media Sales Team is going to have trouble selling advertising, which is pretty funny considering that in answering questions for FishbowlNY's post The Pajama Game: Footies for Judith Miller? , Roger Simon said:
Bloggers are being compensated at two levels - one for which we would
place all the ads on their site, another for which we place only a
certain number of their ads . Almost all have opted for the former.
These contracts are flat deals based on our best estimates of possible
ad revenue these blogs will earn for our company. You will notice the
words "estimates" and "possible." We don't know how accurate we are
going to be. How could we? All these things will be revisited in
forthcoming years. Our business plan is to err on the side of
generosity and keep all our bloggers happy. We want them to stay with
us of course.
And Saddam's WMD is in Syria, too.
UPDATE: Oh, yeah! That'll get the advertising bucks rolling in! But, really, PJ Media, you should have sprung for the whole "Virtual Office" enchilada, including:
Personalized call answering - Professional receptionist answers your calls in your companys name according to your specifications
Although I'm wary of office services that make punctuation errors in their pitches.
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